From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. This study shows how these two modes of interaction trigger specific behaviours such as online shopping, and which devices people are using at the various stages of these interactions." (New Multi-Screen World, partner of Ipsos). Our aim is to get a deeper knowledge about this consumer in Argentina, as well as other countries in Latin America, and also make some comparisons to developed countries, such as USA, Spain and Australia.
Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why we began our journey by defining what the word means and how to make it inspirational and actionable for all. We ultimately de?ned sustainability as a set of actions demonstrating sustainable living, and explored the frequency of these actions to map the Turkish nation across four quadrants. This became the framework for identifying the right strategy on who and how to approach in the quest for making the world a better place.
As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the multiple and evolving discourses that surround the urban Indian consumer - in conjunction with an understanding of the underlying cultural DNA that subconsciously shapes how we interpret the world - helps decode the new and emerging templates that are shaping consumer attitudes, aspirations and motivations. By mapping and interpreting change across a variety of discourses that define today's India, this paper illustrates the rich potential of semiotics to offer brands resonant platforms for positioning and creative development.
As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the multiple and evolving discourses that surround the urban Indian consumer - in conjunction with an understanding of the underlying cultural DNA that subconsciously shapes how we interpret the world - helps decode the new and emerging templates that are shaping consumer attitudes, aspirations and motivations. By mapping and interpreting change across a variety of discourses that define today's India, this paper illustrates the rich potential of semiotics to offer brands resonant platforms for positioning and creative development.
From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. This study shows how these two modes of interaction trigger specific behaviours such as online shopping, and which devices people are using at the various stages of these interactions." (New Multi-Screen World, partner of Ipsos). Our aim is to get a deeper knowledge about this consumer in Argentina, as well as other countries in Latin America, and also make some comparisons to developed countries, such as USA, Spain and Australia.
Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea continues to take lives - approximately 800,000 children under the age of 5 per year. PATH, a health focussed nonprofit organisation, recognise the issue at hand and the value in research-based insights to guide the development of new lifesaving products and wider adoption of these amongst low-income consumers. Using a case study spanning India, Kenya and Zambia we illustrate how a melting pot of public health objectives, together with consumer and healthcare market research techniques, can offer significant utility for the development of new products and initiatives.
Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea continues to take lives - approximately 800,000 children under the age of 5 per year. PATH, a health focussed nonprofit organisation, recognise the issue at hand and the value in research-based insights to guide the development of new lifesaving products and wider adoption of these amongst low-income consumers. Using a case study spanning India, Kenya and Zambia we illustrate how a melting pot of public health objectives, together with consumer and healthcare market research techniques, can offer significant utility for the development of new products and initiatives.
Conducting quality research in a country as vast and insecure as Afghanistan is not without its challenges, i.e. high security risks (Taliban), violence, intimidation, corruption, ethnic, linguistic and gender differences, extensive illiteracy, hostility to research and strict cultural restrictions on access to households. This presentation addresses what can be done to overcome these challenges in order to give a voice to the people of Afghanistan and establish a culture of research in Afghanistan.