Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.
Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.
This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to measure corresponding market shares are discussed. The analysis continues with recent findings about the purchasing process of products with special ecological quantities addressing the special meaning of social influence on decisions in that area. Further this paper offers a summary of the most important findings for planning in countries and companies which must face the question of how to make the beauty of nature and the nature of their business a happy couple again.
The paper outlines a research project examining press coverage of the motor industry in six European markets in order to track the incidence of a range of environmental issues and the presence of certain key messages both for and against the industry. The project quantifies press coverage of a wide range of issues including manufacturing and fuel technology; pollution congestion and environmental concerns; consumer benefits and concerns; and pressure exerted on the motor industry from governments and non-governmental organisations (NGOs). It also provides a measure of the favourability of press coverage to the European motor industry. The research suggests that Japan and the United States still hold industry leadership on environmental matters and that European motor manufacturers respond more to legislation and pressure-group action than consumer demand. It concludes that manufacturers should move from responding to environmental pressures purely on a technological and design basis and should seek to establish mutually beneficial partnerships with special interest groups on transport and travel policy.
The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other countries - there is a growing importance of political consumerism where consumers, especially in their demands for food commodities, influence the food industrys product development. The case study covers a research project carried out in 1995 for Danske Slagterier (The Danish Bacon and Meat Council) which already has played an important role in decision making for the future supply of pork to the Danish market.
UIPP, the french national agrochemical association launched in 1993 a communication campaign on the theme "When you protect plants, you also protect humans". This campaign was on TV last summer and in the magazines during the autumn. The objective was to sensitize the public to the necessity of protecting plants to get safe and various food. The first results are very positive.
In the following it will be analysed in how far these and other instruments were accepted by the farmers up to now, initiated target-orientated processes and produced purposeful results. With this it is necessary to differentiate the mechanisms of regulation, in the broader sense the possibilities of reaction, too, according to the ones which are affected by degree of choice in this and the monetary attractiveness.
The aim of this paper is to illustrate how a traditionally very production oriented area like agriculture can become more market oriented, and how research can be an important help in decision making as well as an important argument in convincing different parties that a new track must be chosen. The paper is divided in two parts. The first part presents some research findings that have been important in the developement of the business idea. The second part of the paper present how the strategy of LRF has changed since the first survey and how marketing and communication has been used to further the new strategy. Two years after this initial study, the Federation of Swedish Farmers changed track. Instead of the traditional farmers union resistance to all proposals of cuts in agricultural subsidies, a more market and consumer oriented strategy was adopted. This did not mean a total capitulation in any way, but was a real breaktrough for a new way of thinking. Hand in hand with this major policy-change went image campaigns, ambitious environmental programs and many other things. Business Ecology is about applying ecology to business in a profitable way. How traditional marketing has been applied in communicating the new message from the farmers to the consumers is described.
This four-part paper looks at the context within which the Common Agricultural Policy (CAP) of the European Community (EC) is set; the alternative ideas of the Greens and the way in which they seek to influence policy. Introduction looks at the growing criticism of the and then looks at the changing global context within which it is now operating. It argues that given increasing political and ecological instability (particularly global warming) the CAP cannot cope. The second part explains the fundamental tenets of Green Politics the emphasis on sustainability, its inter generational nature and its alternative view of economic Reals. The CAP is then examined in the light of that Perspective and found to be seriously wanting. The Green Alternatives, based on long-term thinking, are then put forward. Third section looks at how Greens work to influence the development of policy, through direct political influence in Parliaments and through a network of alliances. The paper concludes that, although Green influence may appear weak at present, it is likely to increase as public Awareness grows and the planet continues to "canvass for the Greens".