ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads together with them to come up with ways to respond to those challenges. This lively panel discussion will include best practices for dealing with those challenges as well as questions and answers with attendees.
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.
A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.
The distinguished economist Brian Reading in this issue forecasts that we are very likely to see a 'W-shaped' recovery this time, with fiscal stimuli providing temporary relief before we see a second slump. It is also distinctly possible that even the faster-growing areas of the world, such as Asia Pacific and CEE, will not escape this recession, depriving the industry of at least one crutch as it seeks to cope. There is a real need for the industry to prove (very loudly) the incredible value of research in a recession. How else to understand the consumer in hard times? There is also the need to display the real evidence of how investment in both research and advertising during recession creates the seeds of greater success down the road. Two articles in this issue prove the point - one, which outlines the investment in research by The New York Times and the other by the MSI relating to advertising expenditure. We as researchers need very proactively to shout this message from the rooftops. Research directors need proof to convince management that research is not discretionary spending' but a vital strategic tool with which to manage through recession and emerge stronger on the other side.
The market research industry in France is coping reasonably well with the economic slowdown, but growth is unevenly distributed, as is optimism. For most agencies this is a time for battening down the hatches until hoped-for recovery in 2004.
The Asian economic crisis is over, some say, or is the worst yet to come? The storm is still raging but market research in the Asian Pacific is doing fine.The industry is able to recover faster than other industries and even in the less developed countries, market research means business. And there is a bright future, according to John Smurthwaite, who reports to Research World from the heart of Asia.
Growth of the US market for market/media/public opinion research continued to slow for the third consecutive year as determined by the US market research newsletter. Inside Research. Year 2000 growth was 9.0% over 1999, reaching US$ 5.9 billion. The US represents the largest single research market worldwide.
The market research business continues to display healthy growth rates, worldwide. After a short period of crisis, business in Asia Pacific in on the increase, as seen at the recent ESOMAR regional conference, held in Bangkok. It is expected that the industry research turnover will double over the next five years, provided enough qualified staff can be attracted, trained and retained. There are clear signs, however, that over the years to come, we are unlikely to witness much of a 'business as usual' scenario.
This publication contains the papers presented at the 3rd Asia Pacific Marketing Research Conference and Exhibition Redefining Business in Asia Pacific. While Asia has made great strides in recovering from the worst economic crisis in a generation, the regions ability to sustain growth will depend on how well it adapts to the challenges of the mega trends that are transforming the global economy.