The market research industry in France is coping reasonably well with the economic slowdown, but growth is unevenly distributed, as is optimism. For most agencies this is a time for battening down the hatches until hoped-for recovery in 2004.
This paper is concerned with promotional pricing. It is studied in the context of a major consumer products category in the Canadian Market using electronic diary data. Price effects on several brands are shown. One brand is analysed in greater detail in order to show the full economic consequences of promotions.
Important changes during the past twenty years in the distribution, concerning for instance the number of stores and their average size have very often been mentioned. Significant socio-demographic changes in most of our countries during the past years which have been much less emphasised have also taken place. They have consequences on market trends and market segmentations in terms of brands, varieties and packagings which are of a great and practical interest for marketing people. From consumer panels it is possible to build up indicators showing short and long term changes and their consequences. It is also possible to forecast what the near future will be.
Current French society defines itself increasingly in terms of children, because it is highly centred on the family, on what we might call the "new family". In the pages that follow, we shall first examine the importance of this influence on the economic decisions of French families. We shall then get rid of some false explanations, "logical" (the pocket money budget) or "affective" (the pediarchy: "the aggressiveness of young people" or "the failure of parents" in an attempt to understand the functioning of the new French family and the generalisation of relations of partnership among its members, including and already to a very large degree) in the economic sphere.
The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical export marketing research these problems, possibilities and methods are to a great extent reflected by the importance of the different information types and the use of the different information sources. Within these problem areas the examination is concentrated upon the contrast which may be the most controversial, namely differences between capitalistic countries and socialistic countries. Though the analysis is in nature comparative, the emphasis of this paper is upon the questions concerning the CMEA countries, because the western marketing researchers and marketers are less familiar with these than the questions concerning western market economy countries.
This paper is intended to draw attention to the consequences of a declining birth rate, which is present in almost every industrialised country today. In drawing conclusions, one has to consider the difficulty of predicting the birth rate, i.e. the number of live births per 1000 population. This difficulty stems from a complete change in the behavioural pattern, which could be accounted for by a large number of factors. From the time that it came apparent that the birth rate was declining, the countries concerned made enormous efforts to analyse the most important causes in order to structure a population policy
This paper describes structure and result of the model M*I*C*I*0 (Modello Industria Chimica Input Output) prepared in order to: 1) determine a valid correlation between the development of the national economy and that one of the chemical industry; 2) develop a 'coherent system" by which direct and indirect exogenous effects on every single chemical product can rapidly be measured not only for the past, but mainly for the future.
Preventive veterinary medicine and prophylactic programmes particularly when applied to industrialised animal production operations (meat, eggs and milk) are more efficient in an economic sense than curative veterinary medicine and therapeutic treatments. The concept of "economic diseases" that is to say, of diseases which show only a slow down of animal performances (weight gain, eggs or milk output, feed conversion rate) without further visible pathological symptoms, is proposed as a theoretical means for understanding the necessity to work out and implement a prevention programme. This programme must take into account the numerous factors of disease in a given flock or herd under given conditions and set priorities among those factors.