This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has been gained via research with 1,107 respondents who are regular readers of the sports sections of one or more of these newspapers.
The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.
This report covers our findings on peoples use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has been gained via research with 1,107 respondents who are regular readers of the sports sections of one or more of these newspapers.
Goelette II, which succeeds to Goelette I, is a sales forecasting system for dispatching at the time of each issue MARIE-CLAIRE Group magazines into the distribution network of the "Presse en France". The primary objective of the system is to keep an economically acceptable percentage of unsold copies without risking being out of stock organisation (N.M.P.P.). It is also an instrument of analysis permitting, through the use of seasonal coefficients, the grading in a given situation of a serie of published issues, and by the calculation of deviations between forecasts and actual achievements to put forward hypothesis concerning the influence of factors external to the model (coverage, competition, date of publication, etc.). Finally, it is a management tool permitting the execution of statistical analysis and controls necessary for the conduct of business.
Editorial Research carried out on behalf of a single publication or some publications belonging to the same publisher is well known. Syndicated research for advertising purposes - media planning and selling media space - is well known too, but the combination has only been tried in Denmark. Why? Presumably because the editors and the advertising people do not speak very good with each other, even when they are working in the same organisation and both dependant upon the total revenue of the publication(s) concerned. In Denmark syndicated media research has been carried out since 1968 and I tried rather early to declare to the editors that they might make use of the results too.
This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to justify advertising rates. Woman's Realm was one of the titles affected.
It is an accepted fact that covers influence magazine purchase. As the number of titles on the UK market continues to increase, competition intensifies for shelf space, and the importance of a good cover becomes greater, While theories on cover design abound, in the final analysis the cover is usually a matter of editorial/artistic instinct, without the backing of evidence from objective research into purchasing influences and behaviour in a competitive situation. We felt that it should be possible to draw up some guidelines to improve the effectiveness of cover designs. Our specific objectives were to determine the importance in the purchase decision of the cover picture, the overall design and use of colour, the masthead and the cover lines - and to discover how value for money was judged. This paper discusses, in general terms the findings from a major piece of research, commissioned by Comag, as a service to their clients.
The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.
The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.
The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.