Tag: "Empirical Study"

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Research papers

Is the Internet the future of market research?

Catalogue: ESOMAR Net Effects 2001
Date: February 11, 2001
Authors: Anyvonne Carnot, Martin Oxley

Research papers

The rise and power of online communities in the network economy

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Date: September 1, 2000
Author: Alexandra Trabak

Research papers

Value partners

Catalogue: ESOMAR Congress 1989
Date: August 15, 1989
Author: Wolfgang Hesse

Research papers

An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Marcus Schmidt

Research papers

Determining critical levels for quality dimensions in service firms

Catalogue: Seminar 1987: Strategies For Service Management
Date: June 15, 1987
Author: Mikael Paltschik

Research papers

Body language in newspapers

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Brian Haworth, Colin Bowring

Research papers

Are early triers innovators?

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: Jean-Nöel Kapferer, Gilles Laurent

Research papers

The diffusion of fashion innovations among U.S. college students

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Steven A. Baumgarten

Research papers

Predicting product performance on the basis of consumer opinions

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: William Arthur Dunning

Research papers

The nature and pattern of advertising and related research

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Authors: David Corkindale, Sherril Kennedy

Research papers

Interrelationship between the market segments and the buyer behaviour

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Date: November 1, 1969
Author: Coskun Samli

Research papers

People interest as a basic criterion in market segmentation and the integration of research

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Jarko Cerha