Resources Library by ANA

Fragrance in Japan

This new interest in developing the fragrance market might be seen as the latest step in an increasing interest in the luxury market among Japanese manufacturers. In the 70s we observed extraordinary activity in investment in the fashion area (KENZO,...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Robert J. Wilk

June 15, 1993

A model for assessing and mapping brand competition calibrated on panel data

This paper describes a methodology aimed at inferring competitive market structure based on real-world choice panel data. The model offers two main results : -1 a competitive map providing a bird's eye view of the competitive structure of the market,...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Dwight Merunka, Jean-Bernard Kazmierczak, Valerie Charriere-Grillon

June 15, 1993

How to integrate qualitative market research into a global communication programme?

It's our intention to outline in this paper some thoughts on the role research can, and should take in the development of a succesful brand strategy. In particular, we wish to expand on the central theme of the seminar, the primary objective is to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Michael de Decker, Antonio Valente

Company: Bayer AG

June 15, 1993

Information and stimulation

This paper examines the issue of consultancy as an inherent and inevitable element of much qualitative research and looks at the way this affects the relationship between buyers and suppliers. Some difficulties of definition are explored, especially...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Arnold Cragg

June 15, 1993

Marketing research

Since the Treaty of Rome, there has been a considerable number of marketing studies concerning Europe: six countries were sometimes concerned, during the sixties. Nowadays respondents quite often represent twelve nationalities. The development of...

Catalogue: Seminar 1993: Marketing And International Research

Authors: Clement Forges, Denis Bogaerts

June 15, 1993

Fact or fiction

Historically the UK book trade has been poorly served with information about the market - in terms of both actual sales and buyer behaviour and attitudes. There were many assumptions made about the market, for example, who is buying what books, and...

Catalogue: Seminar 1993: Competition In Publishing

Author: Leslie Henry

June 15, 1993

Fragrance names

I have started this study about the past of Fragrances Names with the idea that what I was going to learn would help me in the whole process of brandnames creation. The importance of the Name lies in the fact that it is, among all the elements of the...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Pierre Bessis

June 15, 1993

What can the East learn from the West

The content of this paper is coming from purely empirical sources. The author has experienced the years of the transition as a market researcher coming from the academic field. This brand new situation opened up the world of West, with its developed...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Marta Hoffmann

June 15, 1993

The European market for electrotechnical goods

After opening of the borders of the Western European Community in 1993 still many differences remain. Where many companies look at Europe as a whole, business -especially retail business- stays a local operation. How can the several retail and...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Leon Beusenberg, Hans Bouman

Company: GfK

June 15, 1993