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Research papers

How the career of the golden age generation will change German society

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Annette Niederfranke
June 15, 1989
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Citation

Niederfranke, A. (1989a, June 15). How the career of the golden age generation will change German society. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/how-the-career-of-the-golden-age-generation-will-change-german-society


Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989
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Citation

Zetterberg, H. L. (1989a, June 15). The communication society. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/the-communication-society


Research papers

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
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Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly?. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-


Research papers

Segmentation by lifestyle of the consumers in Barcelona's metropolitan area

In the present paper the main findings from a study done in Barcelona's Metropolitan Area are presented with the purpose of determining the most important existing segments by lifestyles and the implications of these styles in the future of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Guillermo Cisneros, Lluis Martinez-Ribes
June 15, 1989
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Citation

Cisneros and Martinez-Ribes (1989a, June 15). Segmentation by lifestyle of the consumers in Barcelona's metropolitan area. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/segmentation-by-lifestyle-of-the-consumers-in-barcelona-s-metropolitan-area


Research papers

Beppo meets Felix

What is the difference between young and old consumers when they look at ads? What are their respective attitudes and projections? This is what we tried to find out. Beppo is a fellow who embodies what advertising used to be. Felix stands for...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gloria Frink
June 15, 1989
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Citation

Frink, G. (1989a, June 15). Beppo meets Felix. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/beppo-meets-felix


Research papers

How the career of the golden age generation will change German society (German)

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Annette Niederfranke
June 15, 1989
×

Citation

Niederfranke, A. (1989a, June 15). How the career of the golden age generation will change German society (German). ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/how-the-career-of-the-golden-age-generation-will-change-german-society-german-


Research papers

Bridging the language gap

This paper discusses one approach in bridging the communication gap between consumers and technical experts. Despite being a fairly simple product to manufacture, beer is a very complex tasting product. Consumer taste test results have historically...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: P. R. Wolf
Company: Molson Coors
June 15, 1989
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Citation

Wolf, P. R. (1989a, June 15). Bridging the language gap. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/bridging-the-language-gap


Research papers

The added value of a two year guarantee

This paper concentrates on two main areas - the positioning of a furniture retail store using the added value of a two year guarantee on all products and a suggested typology of shoppers. In 1975 it was decided to position the Morkels furniture...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: John Rice, Derek Russell
June 15, 1989
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Citation

Rice and Russell (1989a, June 15). The added value of a two year guarantee. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/the-added-value-of-a-two-year-guarantee


Research papers

The psychology of fragrance selection

A generally accepted method to define target groups among consumers of cosmetics and fragrances is a socio-demographic analysis. However, demographics such as age, income or education will hardly reveal a person's aesthetical preferences. This paper...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
June 15, 1989
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Citation

Schmidt, H. (1989a, June 15). The psychology of fragrance selection. ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/the-psychology-of-fragrance-selection