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Research papers
Creating the products the market wants... complications: Temptations and solutions!
Some companies seem, somehow, to have developed a flair for creating those products we all want to buy. How can they consistently hit the market so well ? If we analyze their success, it is disappointingly simple. There is no magic formula! They...
Catalogue: ESOMAR Congress 1988
Author: Jean Philippe Deschamps
September 1, 1988
Research papers
Diamonds
The measurement of acquisition of jewellery containing new diamonds by consumers in the major jewellery markets worldwide forms a key part of the monitoring process undertaken by the CSO in order to plan the flow of rough diamonds from the producers...
Catalogue: ESOMAR Congress 1988
Authors: Rita Gallinari, Stephen Kelly
September 1, 1988
Research papers
New research possibilities by computerised personal interviewing
From telephone interviewing and then computer assisted telephone interviewing (CATI) the last few years have brought along two new systems of datacollection by means of personal interviews. One is the Telepanel-system, which consists of a random...
Catalogue: ESOMAR Congress 1988
Authors: Leo van Doorn, Theo Hess
Company: NIPO
September 1, 1988
Research papers
Words and bytes
The applications of computer language analysis in studies originated when micro-computing, linguistics and marketing came together. Since the principal element available for studies is language itself, analysts have concentrated upon creating methods...
Catalogue: ESOMAR Congress 1988
Author: Pascal Fleury
September 1, 1988
Research papers
Changes in economic management in USSR
Recent changes in economic mechanism in USSR profoundly affect all aspects of national economy. They are closely connected to the shift from administrative methods of management to economic ones, much larger role of enterprises in the economic...
Catalogue: ESOMAR Congress 1988
Author: Andrey A. Goriatchev
September 1, 1988
Research papers
Is marketing research going another way?
Marketing research is developing rapidly. This paper attempts to give the up-to-date situation on recent developments both as regards new technologies and methods. The field of retailing, neglected by marketing research for a long time, is now...
Catalogue: ESOMAR Congress 1988
Author: Gerard Hermet
Company: GfK
September 1, 1988
Research papers
The application of geodemographics to retailing- Meeting the needs
of the catchment
This paper discusses the role of geodemographics in retailing and its contribution to retail segmentation, store ranging and customer service. It provides an overview of the status of this new âscienceâ in U.K. retailing, drawing on key...
Catalogue: ESOMAR Congress 1988
Authors: Keith Coxon, Maureen Johnson
September 1, 1988
Research papers
