Resources Library by ANA

Europe 1

The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Robert Parturier, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

Farmad

Display advertising is expensive. In the U.K. the cost of a single insertion of a full-page, four colour advertisement in the leading farming publications ranges from £1,500 to well over £3,000. Similar levels of cost are involved in other...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Howard Biggs

June 15, 1987

Decision support systems learning to apply computers

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Gavin T. Leslie

June 15, 1987

TV measurement in a changing environment

The paper is in four sections. It looks first at the television changes occurring and makes some predictions for the nineties. Then the existing tools for television audience measurement and appreciation are reviewed. In the third section the likely...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: John Clemens

June 15, 1987

Consumer typology in Saudi Arabia

The housewife in Saudi Arabia is an important consumer most notably because of the introduction within the last year of broad scale advertising on the national TV networks. This paper examines the beliefs, attitudes and lifestyle of this group and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mike Jewell

June 15, 1987

Data gathering and forecasting difficulties in the developing countries

This paper considers the problems of collecting data for sales forecasting and marketing decision making in the developing countries. Included in the discussion is an evaluation of the sales forecasting experience of a small number of Canadian firms...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Erdener Kaynak, Gillian Rice

June 15, 1987

Using continuous consumer panels for established brand advertising strategy testing

Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Jan Willem Bol

June 15, 1987

European pricing development's to 1990

This paper will cover only the five largest retail pharmacy markets: France, West Germany, Italy, Spain and the UK. Furthermore, a major part of the paper will be devoted to an analysis of the past - 1980 onwards - for it is from an analysis of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Ian Robert John

June 15, 1987

How methodologies are adopted to provide internationally comparable results

For many years, a debate has been going on, sometimes heated, other times controlled, about the quality of research that is being carried out in the Middle East and how it compares to that of the larger European countries. Why this should be so owes...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Yiannis Papadopoulos

June 15, 1987