Back

Usefulness and future of syndicated/standard services in the business-to-business research field

Date of publication: June 15, 1988

Catalogue: Seminar 1988: Business To Business Research

Authors: Jean Oddou, Dominique Vanmarsenille

Abstract:

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this new trend in business-to-business research and will show you some examples in this field.

Jean Oddou

Author

This is a long description of some author details.

Dominique Vanmarsenille

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Oddou and Vanmarsenille (1988a, June 15). Usefulness and future of syndicated/standard services in the business-to-business research field. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/usefulness-and-future-of-syndicated-standard-services-in-the-business-to-business-research-field