Usefulness and future of syndicated/standard services in the business-to-business research field

Date of publication: June 15, 1988

Abstract:

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this new trend in business-to-business research and will show you some examples in this field.

  • PDF
  • This could also be of interest