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Usefulness and future of syndicated/standard services in the business-to-business research field

Date of publication: June 15, 1988

Catalogue: Seminar 1988: Business To Business Research

Authors: Jean Oddou, Dominique Vanmarsenille

Abstract:

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this new trend in business-to-business research and will show you some examples in this field.

Jean Oddou

Author

This is a long description of some author details.

Dominique Vanmarsenille

Author

This is a long description of some author details.

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Heinhuis, D. (1988a, June 15). Possibilities and impossibilities of standard business-to-business research. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

Oddou and Vanmarsenille (1988a, June 15). Usefulness and future of syndicated/standard services in the business-to-business research field. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/business-to-business-segmentation