Usefulness and future of syndicated/standard services in the business-to-business research field

Date of publication: June 15, 1988


The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this new trend in business-to-business research and will show you some examples in this field.

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