Resources Library by ANA

Research ethics, morality and quality

The early research industry was experimental, experiential and built around key individuals' skills. It is now far too often a 'process' with rules and procedures, resulting in a commoditised context for purchase, use and evaluation.The process has...

Catalogue: Congress 2005: Making A Difference

Author: Neil McPhee

September 21, 2005

The Cosmocrats

The presentation is intended to illustrate a method of understanding the motives and behaviours of a future consumer target group identified as Cosmocrats, a new 'elite' born in the United States and now developing in Europe and Asia.The Cosmocrats...

Catalogue: Congress 2005: Making A Difference

Author: Adeline Attia

Company: Allegoria Consultants

September 21, 2005

The heart transplant

This presentation focuses on why the traditional consumer insights model fails to deliver to the greatest need of modern CEOs - namely, -'how do I get the consumer at the heart of my business to drive a competitive advantage?'Understanding the...

Catalogue: Congress 2005: Making A Difference

Authors: David Jenkinson, Derek Leddie, Kristin Hickey

Company: The Leading Edge

September 21, 2005

From consumer to decision-maker

The consumer research industry is focused on 'doing research', but not necessarily on 'transferring and disseminating' research outcomes inside organizations.Several variables affect how well research is assimilated inside organizations: Speed,...

Catalogue: Congress 2005: Making A Difference

Authors: Luis Arnal, Andres Gonzalez-Cuevas

September 21, 2005

The invisible ethnographer

Explorations into consumer's ordinary everyday life experiences are now the uncharted frontier for market researchers.This presentation focuses on the view from the ground: the challenges video ethnographers face blending into surroundings to witness...

Catalogue: Congress 2005: Making A Difference

Author: Nick Leon

September 21, 2005

Understanding citizen expectations

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).Tracking changes in psychographic segments between 2001 and 2005 offers a...

Catalogue: Congress 2005: Making A Difference

Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter

Company: GlobeScan Incorporated

September 21, 2005

Global advertising that sells

This presentation searches for the Holy Grail of advertising - an understanding of how advertising works locally and globally, unlocking the secrets of effective advertising to build successful brands.Initially the presentation examines new learning...

Catalogue: Congress 2005: Making A Difference

Authors: Spike Cramphorn, Georgia Phillips

Company: Add+Impact International

September 21, 2005

Moving offshore

The presentation describes the key challenges of moving offshore. The various issues that market research companies are evaluating in reference to outsourcing are examined.The focus is from a quality perspective and concerns what standards various...

Catalogue: Congress 2005: Making A Difference

Authors: Rahul Sahgal, Vineet Malhotra

September 21, 2005

Harnessing the grapevine

The rise of word-of-mouth is placing increasing importance on consumers at the centre of the conversation.These consumers, once identified, can be a valuable resource not only for carrying messages, but throughout the marketing cycle from identifying...

Catalogue: Congress 2005: Making A Difference

Authors: Jan Berry, Tim Wragg

Company: GfK

September 21, 2005