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Magazines
Research World (December 2016)
Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...
Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016
Research reports
ICC/ESOMAR international code (Czech)
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016
Research reports
ICC/ESOMAR international code
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016
Research reports
ICC/ESOMAR international code (Russian)
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016
Magazines
Revue Française du Marketing (Décembre 2016)
Pour ce numéro 258 de la Revue Française du Marketing, nous avonsretenu quatre articles traitant de sujets très différents, certains couvrant desdomaines déjà explorés en leur apportant un regard nouveau, d' autres ouvrant...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2016
Research papers
From stream to structure
This paper describes the use of computerised topic analysis to segment and analyse tweets by US presidential election candidates in 2016. The statistical technique used to create the topic is called Latent Dirichlet Analysis (LDA). The paper shows...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
November 18, 2016
Research papers
Artificial Intelligence algorithms
This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
November 18, 2016
Research papers
Big Data and research data
We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
November 18, 2016
Research papers
