Resources Library by ANA

From set top meters to set top boxes

The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques;- diaries and Peoplemeters.To address this, TNS has invested in a comprehensive programme encompassing research, new...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: George Shababb, Anthony Taylor

Company: KANTAR TNS Malaysia

June 23, 2005

Is this remote stuck or what?

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers....

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Brian Rock, Sally Pearse

June 23, 2005

Time to change time

Most people in the industry will agree that the dynamic of television has changed and that the dynamic of all other media are changing too. Considering that we face a new media environment and that we need to address the stronger than ever demand of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Ken Holden, Gilles Santini

June 23, 2005

A cost effective approach for measuring out-of-home viewing

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fixed-meter panels.On the other hand, capturing the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Author: Fernando Falcon

June 23, 2005

Why a crowded platform beats a single source

Channel planning is not about a single factor, but about balancing the power of a medium with its reach, the precision of targeting with cost, and understanding the tactical needs of the campaign with the characteristics of delivery.With so many...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Tim Foley, Geoff Wicken

June 23, 2005

Measuring and optimising the effectiveness of mixed media campaigns

Many have asked themselves how the effectiveness of mixed media campaigns can be measured, and more specifically, how the effects of different media can be found. This paper suggests some solutions for these problems through Strategic Communication...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Arie K. den Boon, Suzanne M.A. Bruin, Theo J.F. van de Kamp

June 23, 2005

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Increasingly, the new mantra among today's leading advertisers is, 'Know your consumers! Know who they are, what they're doing, and when, where and why they're doing it.'These goals translate into important new objectives for marketers, broadcasters...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 23, 2005

Progress towards media mix accountability

PPM commercial audience estimates offer insight about consumers' avoidance of tv commercials. Total commercial avoidance, an average 7%, is composed of nearly six- tenths channel switching and four-tenths due to other 'interruptions'. Program content...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider

Companies: Nielsen, OMD Group

June 23, 2005

The multi-media blitz

In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Atul Phadnis, Amogh Dusad

Company: TAM Media Research

June 23, 2005