Tag: "Evaluation Research"

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Videos

Advertisement evaluation: The case of Volkswagen (Spanish)

Catalogue: Latin America 2019
Date: April 9, 2019
Authors: Fabricio Alarcón, Pablo Lemoine

Research papers

Pricing of enormous number of features- Not a problem anymore!

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Company: Kantar
Date: May 13, 2018
Authors: Surbhi Minocha, Vasudha Kumar

Videos

Pricing of enormous number of features

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Company: Kantar
Date: May 13, 2018
Author: Surbhi Minocha

Research papers

Is VR the auto industry's sleeping giant?

Catalogue: Big Data World 2017: Smart Data Integration
Company: IPSOS
Date: November 14, 2017
Authors: John Kiser, Narith Panh

Research papers

Are you paying attention?

Catalogue: Latin America 2015: Carnival of Insights
Companies: Kantar, Kantar
Date: June 15, 2015
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro

Magazines

Revue Française du Marketing (Mars 2015)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2015
Author: ADETEM

Magazines

Revue Française du Marketing (Novembre 2003)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: November 1, 2003
Author: ADETEM

Research papers

Web site evaluation and the language of web design

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: GfK
Date: September 23, 2001
Author: Giorgio Licastro

Research papers

Transformation in research

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: Kantar
Date: September 23, 2001
Authors: Bill Blyth, Trevor Richards

Research papers

While we "go create" you need to "go measure"

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: OMD Group
Date: June 1, 2001
Authors: Tim Foley, Peter Magnani, Leigh Terry

Research papers

The MRC minimum standards

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: Ernst and Young Services Pty Ltd
Date: June 1, 2001
Authors: George Ivie, Nick Terlizzi

Research papers

Evaluating the use of banner advertising in strengthening brand relationship

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Kartikeya Kompella