Resources Library by ANA

Insights in times of COVID-19

Catalogue: ESOMAR Publications

Date: May 26, 2020

Author: ESOMAR B.V.

MENA spending patterns: Where does the money go?

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Date: March 21, 2017

Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany

Revue Française du Marketing (Mai 2003)

Catalogue: ADETEM: Revue Française du Marketing

Company: ADETEM

Date: May 1, 2003

Author: ADETEM

'Below-the-line spending' the need for understanding and control

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Date: November 6, 1985

Author: William H. Bartels

Does media research affect media planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Date: April 11, 1984

Author: Doug L. Thornes

Children's income and expenditure

Catalogue: Seminar 1978: Researching Children

Date: October 1, 1978

Author: Wendy Law

Setting advertising appropriations

Catalogue: Seminar 1978: The Business Of Advertising

Date: June 14, 1978

Author: Gerald Eva

Determining marketing budgets

Catalogue: Seminar 1978: The Business Of Advertising

Date: June 14, 1978

Author: Barry Leach

An integrated marketing planning system

Catalogue: Seminar 1977: Marketing Management Information Systems

Date: June 15, 1977

Authors: Derek Bloom, Michael Stewart

An exercise in trade-off

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Date: September 1, 1976

Author: John R. Lawford

How to operate the finance of a research company

Catalogue: Seminar 1974: Managing Market Research As A Business

Date: May 1, 1974

Authors: Pieter J. van Turennout, Coen C. J. de Koning

Discussion opening on Mr. de Koning's and Mr. van Turennout's paper

Catalogue: Seminar 1974: Managing Market Research As A Business

Date: May 1, 1974

Author: M. l. Sugar