Resources Library by ANA

The quality of online panels

Catalogue: ESOMAR Net Effects 2001

Companies: IPSOS, Unilever

Date: February 11, 2001

Authors: Michael Hoppe, Rainer Lamp

An experimental enquiry into sponsoring

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Company: Kantar

Date: March 15, 1995

Authors: Flemming Hansen, Lene Scotwin

Experimental designs and models

Catalogue: Consumer Market Research Handbook

Date: August 1, 1986

Author: James Rothman

Profit from research in social and legal context's

Catalogue: ESOMAR Congress 1981: Research For Profitability

Date: August 23, 1981

Author: Hans Ziesel

On the teaching of effective decision making in marketing

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Date: June 1, 1976

Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson

Safer assortment decisions by experimental design

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Company: Nielsen

Date: August 1, 1975

Author: Egon Huppert

In-store designs

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Date: August 1, 1975

Author: Benno Stoppelman

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Company: Gallup International Association

Date: June 15, 1971

Author: Gordon Heald

NP.24: Two range possibilities

Catalogue: CRAM/Peter Cooper Archive Collection

Date: September 1, 1970

Author: CRAM/Peter Cooper Archive

The revolution in test marketing

Catalogue: ESOMAR Congress 1968

Date: June 15, 1968

Author: David Harding

Determining goals in research

Catalogue: ESOMAR/WAPOR Congress 1959

Date: June 15, 1959

Author: Shirley A. Star