Tag: "Experimental Research"

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Research papers

Identifying the dimensions of brand image

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: John Nolan

Research papers

Experimental methods in marketing

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: Yves Fournis

Research papers

Experiments in merging surveys (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean-François Boss

Research papers

Experiments in merging surveys

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean-François Boss

Research papers

Forecasting capital expenditure on machinery and prefabricated buildings

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Date: May 1, 1968
Author: W. Miller Crichton

Research papers

Test marketing renewed in the test

Catalogue: The European Marketing Research Review 1966
Date: August 1, 1966
Author: Hans-Jörg Besmer

Research papers

An experimental evaluation of the impact of advertisements

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Herbert Steiner

Research papers

A test-interview-survey

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: W. Horn

Research papers

Representative quota sampling

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Gerhard Schmidtchen

Research papers

Representative quota sampling

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Gerhard Schmidtchen

Research papers

Future developments of farming surveys

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: A. B. de Vos

Research papers

Measurement of media intangibles (French)

Catalogue: ESOMAR/WAPOR Congress 1959
Date: June 15, 1959
Author: Andre Chudnoff