Tag: "Exposition Products"

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Research papers

Measuring the possible sales returns from retail linear displays (French)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean Bigant, Antoine Pillet

Research papers

Measuring the possible sales returns from retail linear displays

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Antoine Pillet, Jean Bigant

Research papers

The retail marketing problem

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Authors: David Thorpe, Peter McGoldrick

Research papers

The allocation of shelf space over article groups

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Author: Peter S.H. Leeflang

Research papers

Safer assortment decisions by experimental design

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Company: Nielsen
Date: August 1, 1975
Author: Egon Huppert

Research papers

Range versus rationalization in frozen foods

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Author: J. F.W. Yaxley

Research papers

How to maximise shelf sales and profitability

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Author: John Gordon

Case studies

A case study illustrating the John Gordon approach

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Company: Heineken
Date: August 1, 1975
Author: Albert F. Veldkamp