Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.
The 3 takeaways of the presentation are:- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.- Know that there is value to be learned from failure, in both expected and unexpected ways.
Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and presents a 'festival framework', identifying the key ingredients to get right, as well as those that are not as important. It provides a comprehensive understanding of music festivals, along with the opportunities and challenges that they present for brands.
The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant literature and conducting 20+ in-depth interviews with industry leaders from major organisations including ANZ, Diageo, eBay, Ferring Pharmaceuticals, Heineken, Inter Ikea systems, Merck & Co, Microsoft, Nissan, Pepsi, Philip Morris Int., Turner Broadcasting, Unilever.
Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.
This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on feedback from one of its members (bva-group.com), which tracked the 2017 French presidential election using various sources of data (web listening, an online community, and polls collected via POP2017 public opinion platform), it also presents the results of an experiment conducted with two behavioral scientists at the Santa Fe Institute (USA). The purpose of this joint research, which was conducted during the French presidential campaign, was to better understand the factors ? particularly social bubbles ? that influence voters as well as measure the impact of fake news on public opinion.
This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on feedback from one of its members (bva-group.com), which tracked the 2017 French presidential election using various sources of data (web listening, an online community, and polls collected via POP2017 public opinion platform), it also presents the results of an experiment conducted with two behavioral scientists at the Santa Fe Institute (USA). The purpose of this joint research, which was conducted during the French presidential campaign, was to better understand the factors ? particularly social bubbles ? that influence voters as well as measure the impact of fake news on public opinion.
This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access towards quality public health facilities. This research also seeks to ascertain whether character traits and personal values such as materialism, vanity achievement of being perceived as a 'social person' ands sense of social responsibility are positively or negatively related to the above mentioned intention.
After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling processes ranging from online panels to routers to exchanges.