With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'.
The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.
The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.
In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan repayments. Amidst a politically charged and fiscally challenging situation, IR partnered with Colmar Brunton to bring about behavioural change using a range of communication, operational and policy levers, each inspired by powerful research insights. The impact of the research and resulting initiatives is striking, with more than $389 million in additional payments made, a ROI of over 2000%, and strong community support for the actions taken.
In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan repayments. Amidst a politically charged and fiscally challenging situation, IR partnered with Colmar Brunton to bring about behavioural change using a range of communication, operational and policy levers, each inspired by powerful research insights. The impact of the research and resulting initiatives is striking, with more than $389 million in additional payments made, a ROI of over 2000%, and strong community support for the actions taken.
In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and competitive marketplace. Firefish partnered with PayPal in an innovative research project that delivered new and compelling insight as to how the brand could address the unmet needs of 5 billion people across the world who were being underserved my money and financial services. This paper picks up the story of what happened after the research and how the insight inspired the senior PayPal team and prompted a diverse and successful marketing campaign.
In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and competitive marketplace. Firefish partnered with PayPal in an innovative research project that delivered new and compelling insight as to how the brand could address the unmet needs of 5 billion people across the world who were being underserved my money and financial services. This paper picks up the story of what happened after the research and how the insight inspired the senior PayPal team and prompted a diverse and successful marketing campaign.
The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a big-data segmentation for GE in order to drive strategy, fine-tune the CVP of 10 products, drive uplift in marketing and sales effectiveness through needs-aligned campaigns, and act as a catalyst for cultural transformation. To enable this, the segmentation was to reside on the various CRM databases used by GE. This case study demonstrates the overwhelming success of a study that has lasting effects on GE Capital in Australia.
We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and challenged our knowledge about consumers online how they feel and how they buy, and helped MasterCard to develop the positioning for their on-line payment services.
We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and challenged our knowledge about consumers online how they feel and how they buy, and helped MasterCard to develop the positioning for their on-line payment services.