Join us for an interactive quiz session where attendees can get together, have fun, and network!
A session dedicated to the francophone community to share excellences and best practices of the French Market research community.
Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.
ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is expected to perform in 2020 and how it invites the community to make sense, and embrace, the ever-increasing players of the broader sector.
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.Ed will share that a golden age for advertising technology has been far from a golden age for advertising creativity. Referencing the brain and how it attends to the world, he'll reveal how an attentional shift in the 21st Century in society, business and advertising has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness. Describing how the brain attends to art, sculpture, music, and advertising, he will offer guidance on the type of advertising that moves and entertains audiences, and so achieves profitable growth.Lemon chronicles the decline in creative effectiveness, identifies why it has happened and provides tangible solutions to reverse it.
Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law, as well as tips on what you can do to get started on compliance.
Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.
Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.
Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.
Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts and the industry's destructive and demoralizing tendency to want to message people into submissionFrom haha to Aha: what can humour teach us about the identification and generation of insight?What do M Night Shyamalan's films and Penn and Teller tell us about insight? Not just what insight is but how it feels.There may be incidental outbreaks of wit and what might pass for humour if you don't look too closely, including his favourite joke about homeopathy.
This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times by reinventing itself... as the industry reinvents itself.