Tag: "Germany"

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Research papers

From Prejudice to Pride to Progress

Catalogue: Dynamic. Diverse. Digital
Companies: Happy Thinking People, Hochhaus Agentur GmbH
Date: June 21, 2022
Authors: Oliver Schieleit, Edward Appelton, Dolores Domke

Research reports

Country Market Research 2019: Germany

Catalogue: Global Market Research
Date: October 17, 2019
Author: ESOMAR B.V.

Research papers

Healthcare mega-trends in the United States and Germany

Catalogue: ESOMAR Global Healthcare Conference 2003
Company: GP Forschungsgruppe
Date: February 23, 2003
Author: Dieter Korczak

Research papers

Consumer research in the context of social transformation

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Date: November 10, 2002
Author: Stephan Teuber

Research papers

Evaluation of the financial value of brands

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: GfK
Date: September 22, 2002
Authors: Henrik Sattler, Siegfried Högl

Research papers

Does the Internet really prevent kids from reading magazines?

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Company: Michael Bauer Research GmbH
Date: October 28, 2001
Authors: Michael C. Epple, Adrian Weser

Research papers

How new and different are consumers in the digital marketplace?

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 2000
Author: Jochen Hansen

Research papers

Media reality of kids

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Company: iconkids & youth international research GmbH
Date: October 22, 1997
Authors: Brigitte Melzer-Lena, Olaf Hansen, Christoph Blum, Axel Dammler

Research papers

Radio in the media-mix

Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Author: Sven Dierks

Case studies

Qualities of radio advertising

Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Author: Christoph Wild

Research papers

German radio multi-method survey 1995

Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Author: Dieter Müller-Veeh

Research papers

Consumer cognitions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Susan Baker