Tag: "Global Branding"

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Research papers

Everything's global, nothing's really global!

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Company: DOXA
Date: June 15, 2010
Authors: Federico Capeci, Clara Salmeri

Magazines

Research World (July/August 2009)

Catalogue: Research World 2009
Date: August 1, 2009
Author: ESOMAR B.V.

Magazines

Research World (March 2009)

Catalogue: Research World 2009
Date: March 1, 2009
Author: ESOMAR B.V.

Research papers

CEOs have emotions too!

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Date: October 28, 2001
Authors: Anna Ritchie, Sharon Dimoldenberg

Research papers

Brand identity management in the context of global brands

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Company: Danone
Date: October 28, 2001
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier

Research papers

The sound of silence (Portuguese)

Catalogue: Latin America 2001
Date: May 1, 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado

Research papers

The sound of silence

Catalogue: Latin America 2001
Date: May 1, 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado

Magazines

Research World (November 2000)

Catalogue: Research World 2000
Date: November 1, 2000
Author: ESOMAR B.V.

Research papers

Developing a global brand

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Authors: Philip Dover, Roy Croft, Robert Kopp

Research papers

Global branding and segmentation: Everything old is new again

Catalogue: ESOMAR Congress 1989
Company: Colgate-Palmolive
Date: September 1, 1989
Author: Elana M. Hudak

Research papers

The future development of international research...

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Author: John R. Goodyear

Research papers

Detecting opportunities and risks to global branding

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Authors: Jacques Blanchard, Chris Macrae