Resources Library by ANA

From Colombia to the world (Spanish)

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Cristina Garcés, Carolina Mejía Posada

June 15, 2014

Building relationships that matter

The raison d'être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives  this is a pre-condition to effective...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Grant Bird

Company: Hall & Partners

June 15, 2014

The future's bright, the future's branded

The old model of the research industry - selling data or information and throwing in analysis for free - is obsolete. In the new world, where a great deal of a traditional researcher's job can be done by a robot assisted by an algorithm, and where...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Lucy Davison, Paul Buckley

June 15, 2014

What inspires entrepreneurship in research?

Keynote interview: Didier Truchot, Founder, Chairman & CEO, Ipsos, France.

Catalogue: Congress 2014: What Inspires?

Author: Didier Truchot

Company: Ipsos MRBI

June 15, 2014

New perspectives

“If you want to end up somewhere different, then you need to start somewhere different” - Pixar Simplot Australia needed a new way of understanding their consumer base. Segmentations are complex challenges in and of themselves. On top of...

Catalogue: Congress 2014: What Inspires?

Authors: Alastair Liptrot, Paul Labagnara, Peter Stuchberry, Neale Cotton

June 15, 2014

Leadership imperative

Latin America is economically thriving, however, the region misses a conceptual framework to organize business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from an emerging middle class...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Fernando Moiguer, Lorena Cura, Magdalena Iocco, José Orlando

Company: Compañia de Negocios Moiguer

June 15, 2014

How to motivate people to save more money

Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Dominika Maison, Tomasz Opalski

March 24, 2014

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Peter Totman

June 15, 2013

From research management to knowledge management to learning planning

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken's CMI Knowledge Management System.The asset value of a company's research is barely leveraged today because project results are—if stored...

Catalogue: Congress 2013: Think Big

Authors: Sjoerd Koornstra, Haiko van Lengen, Philip De Wulf

June 15, 2013