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Research papers

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact
Authors: Peter Harrison, Alain Samson, Orlando Wood
Company: BrainJuicer
September 18, 2011

Research papers

Facebook under the spotlight

Facebook has become a highly attractive advertising medium, but effectiveness and how the channel works are still little understood. Metrics such as 'likes' are available but offer little insight. We believe that social media work differently to...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Author: Robert Ellis
Company: COG Research Ltd.
November 6, 2012

Research papers

Holland 2.0

In the last few years, organisations have realised the potential that social media offers as a way of communicating their messages and helping to deliver their marketing strategies. equally, we as researchers have been focused on the potential of...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jos Vink, Anke ten Velde, Marieke Politiek
Company: Blauw Research
November 6, 2012

Videos

Well-being and good moods

This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Vilma Scarpino
September 8, 2019

Videos

Client chat show: A take on how insight functions deal with a changing business environment

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier
September 8, 2019

Research papers

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Simona Sbarbaro, Giuseppe Tonolini
September 10, 2014