The humanitarian health crisis in Venezuela is a widespread media topic. However, what is really going on in the country? Accounts of this drama are based on limited reports mainly from people leaving the country and international players, potentially holding their own political agenda. On the other hand, objective accounts are also challenged by the difficulties in getting true responses in a context of citizens fearful of sharing their opinions to an interviewer by using any traditional fielding approach. To overcome these limitations, three independent research agencies, Fine Research, Reckner Healthcare and Toluna, joined efforts by putting together their HCPs (Fine/Reckner) and general population (Toluna) panels in a pro bono initiative to provide Save The Children with unbiased information that will help them improve the delivery of their projects at the country's borders.
In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!
In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!
Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.
Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.
Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.
Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.
In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.
In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.
Spiritual practices often lead to introspection and perspective. We explored the method of guided meditation to help balding men unlock their deepest fears around hair loss using some of these techniques, which led us to some unexpected insights.