This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a framework to ensure data quality. Secondly, we'll look at how and the best way to incentivise respondents for digital surveys and then we'll move to survey design with a particular focus on mobile optimisation.
This quantitative study of 802 survey responders and non-responders from around the world examines the general publicâs acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed surveys are convincing respondents that their time is being wasted; and telephone surveys are more frequently considered an invasion of privacy than mail or online surveys. On the other hand, people will make time for surveys that respect their time and privacy concerns; the activity of survey participation is not considered to be boring per se; and respondents feel that participating in surveys allows them to voice their opinions.
The study provided measures of the standing of W.H. Smith and its competition on specially-collected attitude dimensions. It also identified which aspects of the staff or the service they provide matter most to customers, and showed how the intensity of demand, and the relative priorities, varied between the company's major merchandise types. The immediacy of the use-of-store study revealed the rationalisations of the more detached consumer studies, and assisted overall interpretation. The staff study allowed the company to note discrepancies in perceptions of service and priorities between customers and staff, and revealed staff feelings about their need for both specific training, and time in-store. The company revised staff training and career-planning, and introduced diploma level qualifications and cash awards to incentivise staff to participate.