Tag: "Index Method"

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Research papers

Brand activation... the good, the bad and the ugly

Catalogue: MENAP Forum 2016: From Transformation To Activation
Date: June 15, 2016
Authors: Ahmer Rasheed, Adil Jamil

Research papers

The index of consumer sentiment: Another look at the data and some methodological improvements

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Hans Kasper, Ton Kuylen

Research papers

The index method

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Philips International
Date: June 15, 1984
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Research papers

Order form research for trade conscious marketing (German)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Company: Nielsen
Date: September 1, 1974
Author: Manfred Schürmeyer

Research papers

Order form research for trade conscious marketing

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Company: Nielsen
Date: September 1, 1974
Author: Manfred Schürmeyer

Research papers

The IHA retail trade index

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: M. Gautschi

Research papers

The theory and practice of index construction, illustrated with an index of anomie

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: September 1, 1973
Author: E.J. Van Goudoever

Research papers

Data control's answer to marketing requirements (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Jean Francois Canguilhem

Research papers

Data control's answer to marketing requirements

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Jean Francois Canguilhem

Research papers

Forecasting indexes (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Company: IFOP
Date: August 1, 1971
Author: B. Roche

Research papers

Forecasting indexes

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Company: IFOP
Date: August 1, 1971
Author: B. Roche

Research papers

The psychological index of the costs of living

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Claude Goguel