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Research papers

Fed. Rep. Of Germany

During the last 10 years IMR has enjoyed a positive evolution, expressed not only in terms of volume of research, but also of the increasing application of more- sophisticated methods and evaluation techniques. The expected future development of IMR...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Peter Bornitz
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
October 1, 1981
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Citation

Bornitz, P. (1981a, October 01). Fed. Rep. Of Germany. ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/fed-rep-of-germany


Research papers

Industrial market segmentation

The author proposes that segmentation should play a greater role in industrial marketing planning and strategy formulation. After analysing the basic characteristics of industrial markets and the different approaches/styles of marketing, he then goes...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/industrial-market-segmentation-


Research papers

The image of industry

Is French Industry valued and acknowledged by the French? What is its place in regards to other economic sectors (primary, tertiary)? Are the french favourable to large industrial firms holders of the developing life-styles?. These are the questions...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Alain Meyer
October 1, 1981
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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/the-image-of-industry-


Research papers

Establishing a body repair shop panel

The paper describes how the need for a panel came about and relates the means by which the panel was set up and run for the first six months of its life. The panel consists of 200 garage or workshop managers who are responsible for purchases of...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nick Bloom
October 1, 1981
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Citation

Bloom, N. (1981a, October 01). Establishing a body repair shop panel. ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/establishing-a-body-repair-shop-panel


Research papers

France

This paper is based upon:A) the writer's knowledge of the market in France;B) Contacts with other agencies involved in IMR and " in-house " industrial market research departments.

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jean Oddou
October 1, 1981
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Citation

Oddou, J. (1981a, October 01). France. ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/france


Research papers

International corporate image research

This paper offers an overview of the types of objective set for corporate image programmes, and discusses the problems of target group definition in an international context. It argues that more attention should be given to the processes of opinion...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nicholas Winkfield
October 1, 1981
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Citation

Winkfield, N. (1981a, October 01). International corporate image research. ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/international-corporate-image-research


Research papers

Accommodating national differences in international approaches

The paper sets out to discuss some general aspects which affect the communicative value of pharmaceutical advertising effectiveness in general. After some general statements on international campaigns as a means to communicate with doctors a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Richard L.P. Hugen
September 9, 1981
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Citation

Hugen, R. L. (1981a, September 09). Accommodating national differences in international approaches. ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/accommodating-national-differences-in-international-approaches


Research papers

Views and experiences of a manufacturer

The paper is based on the past years experience of a worldwide operating pharmaceutical company in the area of international survey research among the medical profession. The company has tried different approaches from the very decentralized approach...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rudi Meyer
September 1, 1981
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Citation

Meyer, R. (1981a, September 01). Views and experiences of a manufacturer. ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/views-and-experiences-of-a-manufacturer


Research papers

Views and experiences of an agency

So far as the innovative sector of the pharmaceutical industry itself is concerned, the paper describes the extent to which various manufacturing companies have developed an international dimension and the broad categories into which they fall in...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Michael R. Pratt
September 1, 1981
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Citation

Pratt, M. R. (1981a, September 01). Views and experiences of an agency. ANA - ESOMAR. Retrieved March 22, 2026, from


https://ana.esomar.org/documents/views-and-experiences-of-an-agency