Back

Accommodating national differences in international approaches

Date of publication: September 9, 1981

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Richard L.P. Hugen

Abstract:

The paper sets out to discuss some general aspects which affect the communicative value of pharmaceutical advertising effectiveness in general. After some general statements on international campaigns as a means to communicate with doctors a relatively simple study is presented which indicates what type of creative execution suits best in Holland and Great Britain given a certain product. This as a part of the total marketing research effort necessary to back up the (international) communication strategy.

Richard L.P. Hugen

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

International qualitative research: A critical review of different approaches

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney

 

June 15, 1993

×

Citation

de Souza, Bhaduri and Sweeney (1993a, June 15). International qualitative research: A critical review of different approaches. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/international-qualitative-research-4124


Research Papers

Researching different promotional approaches

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Colin N. Maitland

 

September 1, 1981

×

Citation

Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/researching-different-promotional-approaches


Research Papers

Approaches to tracking the impact of national destination advertising

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Ciaran Tuite

 

June 15, 1991

×

Citation

Tuite, C. (1991a, June 15). Approaches to tracking the impact of national destination advertising. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/approaches-to-tracking-the-impact-of-national-destination-advertising


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hugen, R. L. (1981a, September 09). Accommodating national differences in international approaches. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/approaches-to-tracking-the-impact-of-national-destination-advertising