Tag: "Influence Measurement"

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Research papers

Passive measurement: Path to purchase

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Google, Nielsen
Date: November 2, 2020
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia

Videos

How market research created words and changed worlds

Catalogue: Insights Festival 2020
Companies: IRIS Network, UNICEF
Date: September 17, 2020
Authors: Jonathan Crickx, Mariam Ghabrial

Research papers

Harnessing powerful storytelling

Catalogue: Insights Festival 2020
Companies: ESPN, LRWGreenberg
Date: September 15, 2020
Authors: Renata Policicio, Collin Leirvik

Videos

Harnessing powerful storytelling

Catalogue: Insights Festival 2020
Companies: ESPN, LRWGreenberg
Date: September 15, 2020
Authors: Renata Policicio, Collin Leirvik

Research papers

Hacking the silent subconscious

Catalogue: Asia Pacific 2019
Company: Brandscapes Worldwide
Date: May 22, 2019
Authors: Nirupama Kaushik, Maitreyee Patki

Research papers

Globally irrational, locally rational?

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Author: Elina Halonen

Research papers

'Power of laughter'

Catalogue: Congress 2014: What Inspires?
Company: GfK
Date: September 10, 2014
Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier

Magazines

Revue Française du Marketing (Décembre 2012)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: December 1, 2012
Author: ADETEM

Magazines

Revue Française du Marketing (Décembre 2005)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: December 1, 2005
Author: ADETEM

Research papers

Even cowboys get the blues

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Company: Flamingo
Date: November 10, 2002
Authors: David Burrows, Sarah Castell

Research papers

Getting the board onside

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Companies: HSBC Holdings, Discovery Research Group
Date: October 28, 2001
Authors: Martin Walls, Ken Parker

Research papers

Radio sells

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Uwe Domke, Christoph Wild