What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and experiences for the consumers. With a strong foothold in the digital arena, the Asia Pacific market has time and time again pushed new boundaries, and with it, consumer trends are finding their way into the digital. Tune in to hear top experts, Sanchita Ray (Lazada Group), Natnicha Bhumaratana (Charoen Pokphand Foods), Anindita Mitra (Danone) and Dobrinka Vicentijevic (EyeSee) discuss how digital is a powerful tool when navigating new consumer needs and trends in the shifting landscape.What's in it for me?Join the panel to learn:How brands can promote sustainability and empower consumers in the digital arenaWhich innovations are elevating the online consumer experience ? and howHow the digital is transforming the quality of consumer insights for goodWho is this for?All those interested in understanding how to build and grow their market in Asia
Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.Markets keep changing, competitors multiplying, and new innovations can become obsolete in the wink of an eye. To adapt, companies must encourage insightful problem-solving, bringing actionable learnings to the business more quickly. This means insights teams have to do more with less. Research processes need to be streamlined and improved across organizations, to deliver answers to questions at the speed of the business.In this joint session between Zappi and Market Logic, we?ll learn how technology helps insights teams and organizations to overcome this challenge. Zappi, the leading ad & innovation testing platform, and Market Logic, the leading insights platform for scaling insights-driven decisions, will discuss integrating research processes and modern research methodologies with best-practice knowledge management capabilities. This includes tips & tricks from their experience working with the world?s best brands.Key takeaways: How to boost research productivity by digitizing manual processes so your team can focus on improving outcomesSupport the business by democratizing data, socializing ideas and making decisions a collaborative processStrengthen your knowledge asset by updating it with intuitive, ready-to-use insightsHelp your teams to find more answers, meaning less admin and more time-solving problems
Unilever, Africa?s leading consumer goods company, recently partnered with Borderless Access to develop a deeper understanding of the personal/household hygiene habits and needs of mass-market consumers in order to know how to address these issues on the ground, with purpose-driven activations and relevant product innovation.It was important to consider a more consumer inclusive and streamlined research approach, which could mitigate issues of language barrier and accessibility of such consumers across key African markets.Aligning with Unilever's consumer-centric approach, Borderless Access employed its bot-enabled WhatsApp quali-quant survey methodology. The automated chat-based research facilitated a more direct and natural connection with the audience and gathered insights from their day-to-day activities in real-time, inclusive of rich situational media materials in the form of video, images and voice recordings. Hence fulfiling Unilever?s need for more empathetic research content in a faster and more cost-effective way than traditional research.
All too often, as insights companies strive to gain business process efficiencies by automating time-consuming manual tasks, they lose sight of the big picture. Many lack a full understanding of the complexities and challenges surrounding automation, especially when it comes to the data collection process. Trying to solve these challenges themselves can cost colossal amounts of time, resources, and money. Not only does this path take the focus away from the company's core business of delivering valuable insights to its customers, but it also paralyses the company?s ability to effectively compete. Innovation dies under a mushroom of unnecessary technical debt. In this webinar we will cover: The complex landscape around market research data collection and sample supply chain automation. How the need for standardisation rapidly increases the complexity layers and leads to large scale technical and human resource complications. Best practices for deploying a scalable and future-proof automated data collection solution that will drive innovation.
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.
Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To kick us off, Begoña Fafian from Coca Cola will interview Estrella Lopez-Brea from General Mills Switzerland discussing the theme of Innovation or Reinvention.
Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to innovation acceptance, use the system 1 key to unlock it!This concept writing workshop session provides guidance and tips on how to develop winning concepts by providing a validated global approach with the consumer experience at the heart of the process.This workshop is mainly intended for the client and consumer design teams crafting new product development ideas. Secondarily, research and creative agencies working on innovation may benefit from the session.
ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads together with them to come up with ways to respond to those challenges. This lively panel discussion will include best practices for dealing with those challenges as well as questions and answers with attendees.
Q&A Session, Social change today.