There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people and marketing that is invisible. Brent will give his unique perspective on what makes a great insight, from his current role as a CMO and his previous life in some of the world's best creative agencies. He will also share how insights have helped him manage a major insurance brand through the challenges of COVID-19 to emerge even stronger.
Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts and the industry's destructive and demoralizing tendency to want to message people into submissionFrom haha to Aha: what can humour teach us about the identification and generation of insight?What do M Night Shyamalan's films and Penn and Teller tell us about insight? Not just what insight is but how it feels.There may be incidental outbreaks of wit and what might pass for humour if you don't look too closely, including his favourite joke about homeopathy.
Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.Our Best-of-ESOMAR selection:The state of MRX by Ray PointerA recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.Hello, I'm Alexa. I'm conducting a survey by Ennio ArmatoNot wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.Using Technology to Drive Commercial Opportunities at F1 Races? by Matt RobertsInsight from sensor technology used at F1 to measure fan engagement and commercial opportunities
The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting negativity' Rijn Vogelaar will present how recent insights gained from brain sciences and psychological research provide indicators for turning the tide. During the presentation, he will be supported by musician James Whelligan.
Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on fundamentals (like insights) is so much more than pretty pictures and Silicon snake oil. He will inspire us: 1) To (literally) look up to the sky and challenge our current mindsets; 2) To look back on the last 50 years of marketing and finance; 3) To build on it looking forward to the next 50 years, and; 4) To eventually translate marketing in the language your board and investors can and want to understand. This last part will go deeper on his trademarked prototype for Alpha M, the world's first-ever marketing rating model. Alpha M is designed to help marketers "speak better Wall Street", and to help the finance world make smarter investment decisions.
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change insight communication for good.
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change insight communication for good.
NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers. With a collection of standardized videometrics across a quantitative sample size, the insights revealed using quant video offer a unique, actionable, and believable data. Manufacturers understand and highly appreciate the value of having a maintained and constantly growing Norms database through which to compare their metrics. As an industry thought leader, NAILBITER has consulted FMCG brands towards the confluence of online surveys and observational research. In response to constantly growing demands in the industry, they look forward to continuing to bring highly scalable, behavioral methodology to clients across the FMCG industry.