In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including colleagues, market insights, direct customer interactions, customer experience, analytics and intelligence teams, Google and secondary sources.So how do you make it easy for your business partners to leverage all the valuable data and insights your company owns? Julia Sarhy from L'Oréal will join Market Logic for a discussion about their global initiative to democratize knowledge and insights for all L'Oréal employees with the One Intelligence platform.Key takeaways:- Business motivation to democratize insights across geographies and functions;- Proven strategies to design and launch a platform, and KPIs to measure success;- Personalized user experiences and social engagement to evangelize insights.
In today's always-changing marketplace, timing is everything. That's why it's critical to keep a finger on brand performance, competitive threats, and industry changes. To stay ahead of the market, you need dynamic brand insights to make real-time business decisions with confidence. Learn how SurveyMonkey's new Brand and Industry Tracker solutions help you spot trends as they happen with up-to-the-minute insights from your target consumers. In this webinar, we will demonstrate the importance of brand tracking, and how to leverage it to drive business decisions and impact at your company. Join us for an exclusive preview of our Brand Tracker solution. You'll learn how to:- Leverage our expert methodology and customize your study;- Gather high-quality, reliable data via our trusted panel;- Use AI-powered Insights to instantaneously view brand health and trends at-a-glance.
What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof Philogène, Stravito CEO and co-founder, discuss the inner workings of a highly effective insights team. Together, they'll explore the variety of factors that contribute to building and maintaining a vibrant insights organization.You'll get tips on:- How to make insights tech initiatives a success- How to better position your insights team as a strategic business partner- How you can use technology to simplify your day-to-day work as an insights manager
Many research teams and companies are facing tighter budgets and resourcing issues. It is imperative to be efficient now more than ever. Finding efficiencies in the report building process not only gives you back time to reallocate to more 'storytelling' and analysis time, but also to help ensure a report's accuracy. However, for many researchers, manually created reports are still the norm and hundreds of hours are spent creating them. Key takeaways:- Why MR companies and Corporate Insight teams need to be looking into automation now more than ever.- Dispelling the myth that automation is "just for trackers or multi-market projects" and can be leveraged to boost profit margins on many project types.- How automated reporting can generate new revenue opportunities, build client relationships and even boost employee satisfaction
While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals. With International Data Privacy on January 28, 2021, the Canadian Research Insights Council (CRIC) AI & Data Analytics Thought Leadership Council and ESOMAR have organized an online panel of leading data privacy professionals to explore key questions related to privacy in the era of AI and data analytics. The panel will explore the implications of Canada's proposed Digital Charter Implementation Act (Bill C-11), that intends to establish a new privacy law for the private sector and new powers for the Office of the Privacy Commissioner, the role of standards in data governance, transparency of algorithms and decision systems, and ethical implications of data collection and insights generation. The panel will also describe a new guideline being developed by ESOMAR and GRBN for researchers and clients when processing secondary data for research. The panel will be moderated by Briana Brownell, CEO of Pure Strategy AI, and member of CRIC's AI & Data Analytics Thought Leadership Council.
The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their storesdepended on the happiness of their customers, and so the slogan has long beenregarded as the cornerstone of customer-centricity.More importantly, a happy customer continues to 'buy', and thus we must recognise thatit is the customers who drive innovation, change and evolution, as otherwise they wouldmove their spend and their budgets to other suppliers, or indeed, other sectors. This is astrue for Insights and Analytics as it is for Financial Services, FMCG or Healthcare.In a profession such as ours which has strong roots in science, rigour and ethics,the growing demand for speed, instant feedback, and digital solutions that we havewitnessed in recent years, has often relegated a more fundamental understanding of howour clients work and business needs are changing to a secondary importance; instead,the emphasis has tended to be on the 'now' and securing the budget available, not the'future' and how their needs may be evolving.Recognising the fundamentally important role that brand-owners play in determiningthe shape and structure of our profession, this study is the first in what we hope willbecome an annual monitor establishes a first benchmark of how insights are viewedand commissioned within brand-owning organisations, and the key criteria applied towhat is considered 'good' and 'successful' research.
An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the business, drive intelligence and research new insights.Leading brands like Colgate-Palmolive, Mondelez and Prudential, who have successfully deployed platforms to become insights-driven, are reporting big gains on two fronts ? efficiency and effectiveness. When they equip their businesses to self-service answers to questions, they save stakeholders as much as one day a week searching for information, while experts use their time to advise the business with insights for winning decisions. For example, 80% of success factors in innovation are insight-related (Greenbook) while evidence-driven advertising delivers twice the growth (McKinsey).Join this webinar to learn why becoming insights-driven is a journey with an insights platform:- Start your journey by equipping business managers to find insights that answer their questions- Take the next step with a digital workspace where experts use their insights asset to advise the business, drive intelligence and engage stakeholders- Close the loop by researching new insights on the same platformIn the session, you will also learn from best practices and see how you can measure business impact. Register now to ensure your team is ahead of the curve in 2021.
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle interviews ESPN's Vice President Research and Insights Renata Policicio as they discuss the headline topic: The Future of Storytelling.
Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that recognizes the value and relevance of a variety of data sources. 2020 has proven to be a challenging year for the insights industry overall, but while the definitive impact of the pandemic economy is yet to be seen, what both forecasts and industry experts' perspectives confirm is that the pandemic is fuelling the industry's revolution, serving as an accelerator to the dynamic shifts that were already starting.Join us to delve into these changes presented in ESOMAR's Continued evolution of the data, analytics and insights industry report, and hear expert voices from collaborating companies Remesh, Confirmit, Forrester and Symphony Technology Group.
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organisations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this eposide, Coca-Cola's K&I Director, Begonia Fafian, interviews Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle, as they discuss the headline topic: The Changing Role of the Insights Function and Job Description.