Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four elements:- the secrets behind a confident smile - discover how easy and quick it is to build your project end-to-end in DIY mode on Ipsos' self-explanatory, intuitive technology platform. Every question submitted is checked by our research experts, who are available to help you at any or every stage of your project, and everything in-between- complex questionnaires - see that, thanks to our acquisition of Askia last year, our solutions can also be used for more sophisticated surveys requiring complex routing- the beauty of automation - learn how to access the cost and time efficiencies of DIY research, without compromising on quality- high quality sampling - explore the essential role of validated, engaged, well-profiled respondents in the delivery of solid, accurate, actionable insights
Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program design or managing the breakneck pace of technology innovation within a complex vendor ecosystem, they'll share the highs and lows of Pepsi's ongoing journey to attain a true learning culture. You'll come away with a better understanding of the key barriers to insights transformation and practical steps to take to minimize them in your own journey..
What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof Philogène, Stravito CEO and co-founder, discuss the inner workings of a highly effective insights team. Together, they'll explore the variety of factors that contribute to building and maintaining a vibrant insights organization.You'll get tips on:- How to make insights tech initiatives a success- How to better position your insights team as a strategic business partner- How you can use technology to simplify your day-to-day work as an insights manager
Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in market insights platforms capable of linking together answers from internal documents, syndicated research and critical tools. Advances in AI are creating a new breed of market insights platforms that eliminate tedious tasks and are setting the standards for ease of implementation, adoption, usability and results. But there are still plenty of challenges and pitfalls as driving adoption and change aren't as easy as just buying a tool.Key takeaways will be:- The User Story and the Case for an Insights Platform- Common pitfalls and challenges, what to watch out for- Tips from the front line on driving user adoption
If there?s anything the last year has taught us, it?s to expect the unexpected. From dramatic changes in consumer behavior to rapid shifts in the way we work, we?ve seen that the technology we use needs to be adaptable across a variety of situations. But for consumer insights and marketing teams, finding the processes and tools to support these changing needs can be difficult. In this in-depth webinar, Stravito CEO and Co-founder Thor Olof Philogène will:- Share learnings on how to keep insights work agile from some of the world?s leading media, consumer electronics, and FMCG brands;- Showcase how an AI-powered knowledge management platform addresses the challenges that come with remote insights work;- Provide concrete tips on how consumer insights and marketing teams can keep employees across business units informed, inspired, and ready to tackle the unexpected.
In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three experiences an award-winning platform delivers, with an Insights Engine that connects the dots across all your consumer and market research; a Digital Insights Workspace where experts search and research new insights and present these to the business in engaging ways; and a Business Assistant that equips decision-makers to easily find insights with news, knowledge and reporting.Colgate-Palmolive and VISA deliver measurable business impact with their market insights platforms. At Colgate-Palmolive, the DIG platform democratized access to a $300-million insights asset with a Business Assistant for thousands of commercial managers and marketers. At the same time, their Digital Insights Workspace delivers substantial savings by automating research workflows to prevent project duplication, and efficiently managing the agency roster. At VISA the marketing governance unit systematically measured ROI on their platform, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project. Key takeaways from this webinar:- How a market insight platform can help you to find insights, engage the business, drive intelligence and research new insights;- How to design your journey to become insights-driven with a grow-as-you-go market insights platform;- The business impact Colgate-Palmolive and VISA achieved by using their market insights platforms to drive relevant insights across your business.
An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the business, drive intelligence and research new insights.Leading brands like Colgate-Palmolive, Mondelez and Prudential, who have successfully deployed platforms to become insights-driven, are reporting big gains on two fronts ? efficiency and effectiveness. When they equip their businesses to self-service answers to questions, they save stakeholders as much as one day a week searching for information, while experts use their time to advise the business with insights for winning decisions. For example, 80% of success factors in innovation are insight-related (Greenbook) while evidence-driven advertising delivers twice the growth (McKinsey).Join this webinar to learn why becoming insights-driven is a journey with an insights platform:- Start your journey by equipping business managers to find insights that answer their questions- Take the next step with a digital workspace where experts use their insights asset to advise the business, drive intelligence and engage stakeholders- Close the loop by researching new insights on the same platformIn the session, you will also learn from best practices and see how you can measure business impact. Register now to ensure your team is ahead of the curve in 2021.