Tag: "Laddering Technique"

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Research papers

CEOs have emotions too!

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Date: October 28, 2001
Authors: Anna Ritchie, Sharon Dimoldenberg

Research papers

Consumer cognitions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Susan Baker

Research papers

Image management

Catalogue: ESOMAR Congress 1988
Company: qed Ltd.
Date: September 1, 1988
Author: Jeanne Steward