Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered Hillary a four-part TV series and in Autumn, I Am Greta is set for release.But how did Anna, a Catalan woman take centre stage in an industry dominated traditionally by men? Join the conversation to hear her journey and unique perspective on the importance of communications and the power of storytelling.
Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.
Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To kick us off, Begoña Fafian from Coca Cola will interview Estrella Lopez-Brea from General Mills Switzerland discussing the theme of Innovation or Reinvention.
After a brief history of marketing in Japan, the market environment and the strategy of Japanese companies in 1983 is discussed, as the first subject of the presentation. Japanese marketers believe that innovative product development is the most essential for their growth and survival. An unique method of product development in Japan - total staff participation - is also discussed. As the second subject, the importance of market research and management attitude toward it is discussed. Total responsibility system in the Japanese management culture is emphasised. Thirdly, factors affecting Japanese management culture is delineated and described in some detail. Transferability of Japanese management systems to Western society is also discussed. Finally, the necessity of re-introduction of marketing concept and marketing culture is stressed, with a few key words to world marketers.
The paper presents a procedure of establishing the educational needs of marketing, implemented at the Polish Management Development Institute, while preparing and running a series of the tailor-made seminars for the top managers of the Polish industrial organisations. Apart from the other tasks, the Institute is responsible for preparing and running a cyclical process of management development for the senior managers of the branch unions of the Polish industrial enterprises. One of the topics covered by the process is marketing. A success in management development depends mostly on a close suitability to the needs of its participants. Since marketing is still a subject to a continuous worldwide dispute, preparing and running a successful venture in this field is rather difficult. In a case described, a series of the tailor-made seminars had been determined as the best way to suit to the specific needs of the top managers of the Polish branch unions from several industries.