In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including colleagues, market insights, direct customer interactions, customer experience, analytics and intelligence teams, Google and secondary sources.So how do you make it easy for your business partners to leverage all the valuable data and insights your company owns? Julia Sarhy from L'Oréal will join Market Logic for a discussion about their global initiative to democratize knowledge and insights for all L'Oréal employees with the One Intelligence platform.Key takeaways:- Business motivation to democratize insights across geographies and functions;- Proven strategies to design and launch a platform, and KPIs to measure success;- Personalized user experiences and social engagement to evangelize insights.
In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three experiences an award-winning platform delivers, with an Insights Engine that connects the dots across all your consumer and market research; a Digital Insights Workspace where experts search and research new insights and present these to the business in engaging ways; and a Business Assistant that equips decision-makers to easily find insights with news, knowledge and reporting.Colgate-Palmolive and VISA deliver measurable business impact with their market insights platforms. At Colgate-Palmolive, the DIG platform democratized access to a $300-million insights asset with a Business Assistant for thousands of commercial managers and marketers. At the same time, their Digital Insights Workspace delivers substantial savings by automating research workflows to prevent project duplication, and efficiently managing the agency roster. At VISA the marketing governance unit systematically measured ROI on their platform, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project. Key takeaways from this webinar:- How a market insight platform can help you to find insights, engage the business, drive intelligence and research new insights;- How to design your journey to become insights-driven with a grow-as-you-go market insights platform;- The business impact Colgate-Palmolive and VISA achieved by using their market insights platforms to drive relevant insights across your business.
When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.
A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we have done as well as desk research, to understand how the concept of 'purpose' itself is changing in meaning across all spheres of life ? not just in the choices of brands, but also political affiliations and life decisions. Our explorations helped construct the brand citizenship framework, which we believe adds a further layer to existing models of brand purpose and, in turn, could result in more effective purpose-driven marketing.
SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce for nearly $17B and Bain Capital has entered into an agreement to buy 60% of Kantar from WPP. Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. With advertising spend continuing to increase (projected to reach $280B by 2021 in the US alone), data-driven insights across multiple paradigms (customer, business and third party data) is of increasing importance and of increasing interest to investors. This panel discussion of leaders actively driving M&A activity in the marketing insights and technology vertical will discuss the key industry trends that are driving investments and acquisitions, illuminate the key differentiators driving high valuations, as well as the impact acquisitions ultimately have on research buyers.
Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?
In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations. Attendees will learn from Zappi's experiences, helping F100 companies like Pepsi, Danone, and Phillip Morris, relaying why analytics automation offers greater value for both clients and organizations globally, in an ever-changing digital landscape.
Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.