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Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Company: Ogilvy

Date: November 1, 1996

Authors: Cor N. Molenaar, Frans W. Plat, Janny C. Hoekstra, Peter S.H. Leeflang

Marketing research plan for the launch of Auto Oggi

Catalogue: Seminar 1987: Publishing For Optimum Profit

Date: November 25, 1987

Authors: Arnaldo Aisa, Luisa Pogliana

The marketing of a marketing research agency

Catalogue: Seminar 1987: Strategies For Service Management

Company: Burke, Inc.

Date: June 15, 1987

Author: Frans Goudart

Radar dynamics

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Date: June 15, 1987

Authors: Viveka Linde, Hasse Abrahamson

Move to market focus revitalises research at McGraw-Hill publishing

Catalogue: Seminar 1985: Quality In Publishing

Date: November 27, 1985

Author: David P. Forsyth

A book as a mass product

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Date: November 6, 1985

Authors: Arnaldo Aisa, Silvana Biasutti

Marketing research criticized by consumerism (German)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Date: September 1, 1974

Author: Guenther Müller-Heumann

Marketing research criticized by consumerism

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Date: September 1, 1974

Author: Guenther Müller-Heumann

Some experiences in consideration of marketing aspects in corporate planning

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Date: September 1, 1973

Author: G. Lehoczky

Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Date: September 1, 1972

Author: T. Karpati