Tag: "Marketing Planning"

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Research papers

The evolution of the global consumer insight capability

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Art Redmond, Jack McDonald, Ducan Lawrence

Research papers

Research for the bottom line

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey

Research papers

Business travel monitor

Catalogue: Seminar 1988: Travel And Tourism Research
Company: NIPO
Date: May 4, 1988
Authors: Eric Sondervan, Ad Schalekamp

Research papers

Using long-term studies in marketing planning

Catalogue: Papers 1982: Social Research And Prediction
Date: June 15, 1982
Author: Walter Tacke

Research papers

The position and role of research within strategic marketing planning

Catalogue: ESOMAR Congress 1981: Research For Profitability
Company: The Coca-Cola Company
Date: August 23, 1981
Author: Richard S. Halpern

Research papers

Introduction

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Author: John R. Goodyear

Research papers

What is wrong with the audit data we use for decision-making in marketing

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: Peter S.H. Leeflang, A. J. Olivier

Research papers

Tymcon service 1

Catalogue: Seminar 1980: Information Systems In Action
Date: June 15, 1980
Author: Werner Retzlaff

Research papers

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: Nielsen
Date: September 1, 1978
Author: Hein C. H. Schmidt

Research papers

Enlargement of the product profile with the utilization of production experience gained in co-operation

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Lazlo Molnar, Magdalena Hoffmann, Dezso Molnar

Research papers

The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland

Catalogue: Seminar 1977: Travel And Tourism
Date: June 15, 1977
Author: Macolm Connolly

Research papers

Features in international marketing and the international entry strategy

Catalogue: Seminar 1976: International Market Research
Date: April 1, 1976
Author: Arnold B. Bakker