Tag: "Matrix Approach"

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Research papers

Exciting new conjoint options, via the web

Catalogue: ESOMAR Net Effects 2001
Company: Kantar
Date: February 11, 2001
Author: Ray Poynter

Research papers

Effects of changing consumer lifestyles in the retail market

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Company: Douglas Parker Associates (Pty) Ltd.
Date: June 15, 1995
Author: Douglas Parker

Research papers

Theory and application of multivariate methods (interdependance)

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Date: February 14, 1995
Author: Paul Harris

Research papers

Theory and application of multivariate methods (dependence)

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Date: February 14, 1995
Author: Paul Harris

Research papers

Cluster analysis

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Date: February 14, 1995
Author: Paul Harris

Research papers

Managing customer relationship profitability

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Kaj Storbacka, Aulikki Luukinen

Research papers

Are you satisfied with your satisfaction questions?

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Christian Bernard, Yves Marbeau

Research papers

Alcohol drinkers in Japan

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: Nippon Research Center, Ltd.
Date: September 1, 1992
Author: Hirohiko Asano

Research papers

Country image

Catalogue: Seminar 1991: Travel And Tourism Transition
Date: June 15, 1991
Authors: Eamonn Williams, Tim Clarke

Research papers

PC-based research in Europe and the USA now and after 1992

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Company: SKIM
Date: June 15, 1988
Author: Dirk Huisman

Research papers

Brand mapping

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 15, 1988
Authors: Juanita M. Byrne-Quinn, Michael M. Roe

Research papers

Factor analysis

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt