Tag: "Media Performance"

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Magazines

Research World (January 2007)

Catalogue: Research World 2007
Date: January 1, 2007
Author: ESOMAR B.V.

Research papers

Worldwide online measurement

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Adam Phillips

Research papers

Making better media decisions

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth

Research papers

Certainty in a virtual world- Dream o reality?

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Richard Foan

Research papers

The sniffer concept and its possibilities in data collection

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: IBOPE Inteligencia
Date: June 15, 1998
Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima

Research papers

How to save media money in advertising

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Bruce E. Smith

Research papers

ARF model for evaluating media

Catalogue: ARF Guidelines Handbook
Date: June 15, 1990
Author: ARF (Advertising Research Foundation) B.V.

Research papers

Knowing how advertising works

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Authors: Meinard Carper, Hans Elzinga

Research papers

Development of the product and corporate image of a radio station

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Company: Gallup International Association
Date: June 15, 1981
Authors: Bruce Roberts, Malcom R. Mather