Tag: "Micro-Behavioural Modelling"

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Research papers

Message power and marketing strategy simulations

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: August P. Hess

Research papers

An assessment of micro-behavioural modelling and its cost effectiveness

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: M. M. Blackston, J. A. Lunn

Research papers

An application of microsimulation modelling to the marketing of a consumer durable

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Philips International
Date: June 15, 1976
Authors: Pieter Gunter, David Beazley

Research papers

Sequential models for product development and launch

Catalogue: Seminar 1975: Market Modelling
Company: L'Oréal
Date: June 1, 1975
Authors: P. Malaise, Jacques Blanchard

Research papers

A micro model of purchasing behaviour for consumer durable goods

Catalogue: Seminar 1975: Market Modelling
Company: Philips International
Date: June 1, 1975
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Research papers

Consumer behaviour prediction and the modelling approach

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Peter Sampson