Tag: "Micro-Market Testing"

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Research papers

The need for the integration of market potential and pricing micro-models

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Rory P. Morgan, Julian R. Bond

Research papers

Economic VS. non-economic measures of advertising efficiency

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Sabine Wüst

Research papers

Developing a volume estimation procedure for new agrichemicals

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Dany Theunens, Stafford Crossman

Research papers

Beyond pretesting advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Authors: Karl-Georg Muslol, Uwe Munzinger

Research papers

An analysis of the quality factor for adding value in food and drink markets

Catalogue: Seminar 1983: New Product Development
Date: November 21, 1983
Author: Jacques Belay

Research papers

Towards the elimination of risk from investment in new products

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen

Research papers

The use of micro market testing in the evaluation of alternative promotional strategy

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Tom Blackett

Research papers

Test and physical simulation of schemes directed to the consumers

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Jacques Bonnafont

Research papers

The development and application of a new micro market testing technique

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Brian C. Pymont