Tag: "Middle East"

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Research papers

The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Company: Procter & Gamble
Date: June 15, 1992
Author: John F. Cook

Research papers

The Middle East today and tomorrow

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: George Joffé

Research papers

The Gulf markets

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Hussain M. Sultan

Research papers

The challenges of the Gulf consumer markets in the 1990s

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: M. Shah Alam

Research papers

Responding to market change by new brand development

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: David M. Craton

Research papers

Localization versus standardization of global advertising

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Authors: Jehan El-Tigi, Mohamed Wafai

Research papers

In search of mnemonics for the Middle East

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Mark Carassi

Research papers

Advertisers' problems with agency service in the Middle East

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Authors: Harout Krikorian, Lance de Masi

Research papers

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

Catalogue: Seminar 1987: Research In Arab Countries
Company: MEMRB
Date: June 15, 1987
Authors: Randa Kronfli, Dafni Theophylactou

Research papers

The operation of retail audits in the Middle East

Catalogue: Seminar 1987: Research In Arab Countries
Company: MEMRB
Date: June 15, 1987
Authors: Andreas Charalambous, Olympics Toumazou

Research papers

The changing human values in Kuwait

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: D. Philippi

Research papers

Retail audit panels in the Middle East

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Tony Antoniou