How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.
When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.
What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the presenters will describe now they have used narrative analytics to better understand and appeal to target audiences and will describe how you can start with these techniques either with in-house tools or by partnering with providers.
What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the presenters will describe now they have used narrative analytics to better understand and appeal to target audiences and will describe how you can start with these techniques either with in-house tools or by partnering with providers.
Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid memory of this brand? We used AI to code the responses in terms of their positivity, touchpoints, and resulting perceptions. The results showed that being able to retrieve a defining brand memory was a significant and potent predictor of brand love and intention to increase usage.Tracking brand memories clearly matters but you will need to join this talk to hear the full details on how it elevates brands in ways that impact strategy and budgeting immediately.
Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid memory of this brand? We used AI to code the responses in terms of their positivity, touchpoints, and resulting perceptions. The results showed that being able to retrieve a defining brand memory was a significant and potent predictor of brand love and intention to increase usage.Tracking brand memories clearly matters but you will need to join this talk to hear the full details on how it elevates brands in ways that impact strategy and budgeting immediately.
In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't measure and you can't measure what you can't define. This session will provide a new approach that leverages social listening data that enables brands to quantifiably clearly understand, benchmark, and better align with key stakeholders on brand purpose initiatives. This session will help insight pros understand:- The drivers and evolution of brand purpose- A comprehensive framework for measuring brand purpose and benchmarking performance- How to measure Brand Purpose at the speed of culture
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Get to your customer truth with automated video highlights.