Tag: "Neuroscientific Techniques"

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Research papers

Communications and bottom line

Catalogue: Congress 2005: Making A Difference
Date: September 21, 2005
Authors: Peter Laybourne, David Lewis

Research papers

Brain branding

Catalogue: Congress 2005: Making A Difference
Date: September 21, 2005
Authors: Annette Asp, Steven Quartz

Research papers

Measuring emotion in brand communication

Catalogue: ESOMAR Conference 2005: Innovate!
Company: QRi Consulting Ltd.
Date: February 27, 2005
Authors: Peter Cooper, John S. Pawle

Research papers

The stimulation of the right side of the brain in market and brand image research

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Hubert Jaoui

Research papers

Models and myths of brain lateralization

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: Niels Erik Lundsgaard, Flemming Hansen, Jerry C. Olson, William J. Ray

Research papers

Hynopsis-derived techniques in market research

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: Pranco Barbero, Graziella Messina