Presented by Daniel Fazekas, Founder & CEO, Bakamo.Social, Hungary

Have you ever considered that the fear of losing consumer status might outweigh the fear of losing jobs? Or that accents spoken by minorities could matter more than anything else? We understand these nuances because we never asked those specific questions.

Institution and business leaders often grapple with uncertainty. Yet, they assume they know which questions to ask to fill those gaps.

In this presentation we take a fundamentally different approach. Bakamo?s mission is to help decision-makers realize that the first step in problem-solving is asking the relevant questions. We employ a novel research methodology that diverges from traditional approaches. Instead of relying on preconceived queries, we listen to raw, unbiased conversations on social media. This method establishes a direct connection with citizens or consumers, allowing decision-makers to bypass their confirmation biases. By delivering the ?unfiltered reality?, we enable leaders to ask the ?right questions?.