Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.
Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to innovation acceptance, use the system 1 key to unlock it!This concept writing workshop session provides guidance and tips on how to develop winning concepts by providing a validated global approach with the consumer experience at the heart of the process.This workshop is mainly intended for the client and consumer design teams crafting new product development ideas. Secondarily, research and creative agencies working on innovation may benefit from the session.
In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.
We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!
We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!
'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer insights with trend to create innovation platform. 3) Integrate design resource to produce the new concept.